How many travelers book for a worse rate knowingly, and why? Customer retention analysis.
Despite knowing they're not getting the best deal, travelers continue to book on Booking.com, lured by the promise of Genius-level perks. An analysis of 15,000 bookings shows a mere 38% get the best price, while a deeper dive reveals the often illusory nature of these so-called benefits. This behavior highlights the power of loyalty programs, even when they don't always deliver on their promises.
